SLOW RISE BREADS

SERVICES
Brand Strategy
Branding & Identity Design
Collateral Design & Production
Web Design & Development
Packaging Design & Production
Merchandise Design & Production
Signage & Wayfinding
Photography

CHALLENGE
Elevate the branding in order to expand from local level of success to a nationally recognized brand.

OUTCOME
A new brand identity, website and marketing materials that repositioned
Slow Rise to deliver their assortment of Sourdough breads on a national scale.

Nashoba Brook Bakery, founded in September 1998 by high school friends Stu and John in West Concord, MA, began with a vision to provide authentic sourdough bread to the greater Boston area. Stu, trained in traditional sourdough methods, and John, a law school graduate who pivoted to baking, created a café that wraps around the bread kitchen and overlooks the scenic Nashoba Brook. Since its inception, the bakery has expanded from 5,000 to over 15,000 square feet, producing up to 10,000 loaves daily and distributing throughout the Northeast. Despite its growth, the bakery remains committed to its core: hand-made, nutritious, and easy-to-digest sourdough bread, leavened naturally with wild yeast.

“Working with Vimana has been as good as I could have possibly hoped for it to be. The creativity and aesthetic quality of their work speaks for itself, but the compassion and caring they bring to their relationships with clients is extraordinary, literally extra-ordinary. They have helped Nashoba Brook Bakery with a brand refresh that involved graphics for our packaging, signage, point of sale materials, marketing brochures, sell sheets and website design. Joseph hand drew a font for us and blew us all away from the very first mock up he showed us. Honestly, you all out there should be so lucky to work with this talented designer and his growing agency. “ - John Gates (CEO of Nashoba Brook Bakery & Slow Rise)

“Working with Vimana has been as good as I could have possibly hope for it to be. The creativity and aesthetic quality of their work speaks for itself, but the compassion and caring they bring to their relationships with clients is extraordinary, literally extra-ordinary.  

They have helped Nashoba Brook Bakery with a brand refresh that involved graphics for our packaging, signage, point of sale materials, marketing brochures, sell sheets and website design. Joseph hand drew a font for us and blew us all away from the very first mock up he showed us. Honestly, you all out there should be so lucky to work with this talented designer and his growing agency. “ - John Gates (CEO of Nashoba Brook Bakery & Slow Rise)