BLOSSOM BAR
SERVICES
Branding & Identity Design
Collateral Design & Production
Merchandise Design & Production
Signage & Wayfinding
CHALLENGE
Visually expressing the intersection
between the sweet, tropical flavors
of South American cocktails with the bold,
pungent and spicy ingredients of the
Chinese Sichuan cuisine.
OUTCOME
A unique brand experience which unites
different cultures by capturing shared
design elements.
AWARDS
Bento Design Award for Best Menu Design
https://getbento.com/blog/bento-design-awards-winner-spotlight/
To unite two different worlds is to find a common rhythm. It is a playful tension that reveals a harmony once unrecognized. For instance, the sweet, tropical flavors of South American cocktails perfectly compliment the bold, pungent and spicy ingredients of the Chinese Sichuan cuisine.
With this union in mind, it became our objective to bridge this gap aesthetically, creating a very unique and memorable cultural experience.
"The Blossom Bar menu design has a rare combination of taste, legibility, and a thoughtful layout. The colorful bottoms tabs and drink sketches make the menu approachable and easy to navigate, while the laser-etched wood cover, textured paper, and brass screws add to the ambiance and make it feel high quality."
- Aaron Epstein, Co-founder of Creative Market
The thing that caught my eye on the Blossom Bar menu is how perfectly and comprehensively each drink is communicated to the diner. There's more info here than what I typically find on cocktail menus, and yet the minimal design emanates elegance and it isn't cluttered or the least bit confusing. I think the illustrations are what really makes it succeed—it's an ultra impactful and stylish way of relaying the serving method (when I'm at a cocktail bar, the serving method is as important to me as the primary spirit).
- Lukas Volger, Co-founder & Editorial Director of Jarry
"I love the subtle use of color and watermarked patterns. The playfulness of the illustrations is seamlessly executed as a contrast to the overall maturity of the design while staying true to the overarching theme of modern art deco. The layout is clear and easy to navigate—it transported me to another time and place."
- Aaron Silverman, Chef & Restaurateur of Rose's Luxury, Little Pearl, Pineapple & Pearls